Manual monitoring falls apart when a prospect posts on Reddit while the account owner is watching LinkedIn. By the time someone finds the discussion, that person may already be talking to several vendors. To catch these signals while they’re still fresh, use intent based sales intelligence here: https://revenuescout.ai/ . Set it to follow the problems and competitor names connected to your product, then pass relevant conversations to the rep responsible for that account. This gives the team a real reason to make contact while the prospect is actively looking for an answer.

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