How do you write good posts for LinkedIn?
-
I work in business consulting and finding clients has gotten a lot harder lately, the competition in this space has really picked up. I figured it's worth putting myself out there on LinkedIn and showing what I know, hoping to pick up some clients there too. The thing is, I know my stuff when it comes to business analytics, but actually sitting down and writing articles and posts about it is where I fall flat. Anyone got any advice on this?
-
Business consulting is one of those fields where everyone assumes the work speaks for itself, and for a long time it kind of did. Word of mouth carried most people through. LinkedIn shifted that dynamic though, now you're essentially competing with people who are good at both the actual work and talking about it publicly. The simplest fix if writing isn't your thing is to start with voice notes. Talk through your take on something the way you would with a client, then clean it up into a post. Most people find it way easier to explain something out loud than to stare at a blank page waiting for the first sentence.
-
The gap between knowing your subject cold and being able to write about it in a way that actually lands with people is something a lot of consultants run into. And on LinkedIn the way something's framed matters almost as much as what's actually being said. Worth bringing in an independent AI consultant who handles LinkedIn content writing here: https://heybono.ai/for/consultants . They work with what you already know and shape it into posts that read like you, not like someone churning out the same generic business content for every client they've got.
