I’m researching customer relationship management (CRM) solutions specifically for pharmaceutical companies. Since pharma sales cycles, doctor & hospital relationships, regulatory requirements, and product tracking need specialized support, I’m trying to understand what features are most valuable. For example, should a pharma CRM focus on medical representative tracking, doctor engagement history, sample distribution management, compliance reporting, analytics, or integration with other systems? I’d like insights from people who have used CRM tools in the pharma industry and what challenges they helped solve.